Coca-Cola Allots P150M for COVID-19 Relief Efforts

One of the country's most popular beverage companies, Coca-Cola Bottlers Philippines, Incorporated, allots P150 Million to help the country's efforts to fight COVID-19.


According to the official statement released by Coca-Cola, the company will re-channel P150 million of its commercial advertising budget for all its brands in the Philipines for the efforts to help the Duterte administration's fight against the pandemic.



The commercial advertising budget will be used for the following efforts: provision of protective equipment and beverages for health workers, delivery of food packs to the most vulnerable families and support for affected small retailers.

Coca-Cola's commercial advertising for all its brands in the country will be put on hold.

All the company's committed advertising space and budgets will be redirected towards supporting COVID-19 relief and response efforts for the most affected communities.



Read the Complete Statement of Coca-Cola:

"We'll Be Off Air For A While

These are challenging times for all of us, and we are fully committed to doing everything we can to help. 

Starting today, commercial advertising of Coca-Cola and all our brands in the Philippines will be put on hold. All our committed advertising space and budgets will be redirected towards supporting COVID-19 relief and response efforts for the most affected communities. 

We will re-channel Php 150 million to the following efforts: provision of pretective equipment and beverages for health workers, delivery of food packs to the most vulnerable families and support for affected small retailers. 

Together, we can make a difference

Coca-Cola"

Source: Aksyon Radyo Bacolod / Coca-Cola Bottlers FB Page

Coca-Cola Allots P150M for COVID-19 Relief Efforts Coca-Cola Allots P150M for COVID-19 Relief Efforts Reviewed by Phil Newsome on March 21, 2020 Rating: 5
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