Veteran radio host and prominent micro-blogger Mark Lopez exposed an interesting take on some issues particularly on how to spot a press release which was disguised as news.
The statement of Mark Lopez came out on social media after the controversial report involving the findings of the Commission on Audit (COA) regarding the budget of the Office of the Vice President.
According to Mark Lopez' presentation, the news he presented which came from Rappler and Inquirer clearly showed that it was indeed a press release from the Office of the Vice President when compared to the news article presented by Politiko.com.ph.
Read the Complete Expose of Mark Lopez:
How to spot a press release disguised as news.
Exhibit A below.
Yung apat na photos sa kaliwa, sa isang ordinaryong mamamayan na dumedepende sa mga mainstream media para sa balita, syempre ma a amaze at hahanga sa OVP.
Lalu na kung masugid ka na subscriber ng isang media outlet lang. Kumbaga kung si Pedro ay puro Rappler lang ang binabasa, yang post ni Rappler ay iisipin nya na legit news at Rappler ang nag research.
Ganun din si Juan kung sa CNN naman sya nakatutok. Iisipin nya na si CNN reporter din ang nagpunta sa COA at gumawa ng report.
And so on...
Pero ihanay mo yang 4 na media outlets side by side, and bingo! Ayan, mapapansin mo na “teka, bakit pare pareho sila ng banner?”
Putres! Press release pala yan galing sa OVP at sila mismo ang gumawa ng sarili nilang kwento. At pinadala lang sa mga media outlets.
Eto naman mga media, publish kagad at talagang top story pa.
So gusto lng nila palabasin na NEWs pero ang totoo, nagbuhat ng sariling bangko ang OVP at ang media naman, they readily lapped it up.
Ang sarap siguro nung pa meryenda.
Pero eto ang tanong ngayon - pano na itong balita sa kanan?
Anyare sa “Highest Rating” ng OVP kung meron naman ganito?
Ano, merienda na lang tayo ulet?
The statement of Mark Lopez came out on social media after the controversial report involving the findings of the Commission on Audit (COA) regarding the budget of the Office of the Vice President.
According to Mark Lopez' presentation, the news he presented which came from Rappler and Inquirer clearly showed that it was indeed a press release from the Office of the Vice President when compared to the news article presented by Politiko.com.ph.
Read the Complete Expose of Mark Lopez:
How to spot a press release disguised as news.
Exhibit A below.
Yung apat na photos sa kaliwa, sa isang ordinaryong mamamayan na dumedepende sa mga mainstream media para sa balita, syempre ma a amaze at hahanga sa OVP.
Lalu na kung masugid ka na subscriber ng isang media outlet lang. Kumbaga kung si Pedro ay puro Rappler lang ang binabasa, yang post ni Rappler ay iisipin nya na legit news at Rappler ang nag research.
Ganun din si Juan kung sa CNN naman sya nakatutok. Iisipin nya na si CNN reporter din ang nagpunta sa COA at gumawa ng report.
And so on...
Pero ihanay mo yang 4 na media outlets side by side, and bingo! Ayan, mapapansin mo na “teka, bakit pare pareho sila ng banner?”
Putres! Press release pala yan galing sa OVP at sila mismo ang gumawa ng sarili nilang kwento. At pinadala lang sa mga media outlets.
Eto naman mga media, publish kagad at talagang top story pa.
So gusto lng nila palabasin na NEWs pero ang totoo, nagbuhat ng sariling bangko ang OVP at ang media naman, they readily lapped it up.
Ang sarap siguro nung pa meryenda.
Pero eto ang tanong ngayon - pano na itong balita sa kanan?
Anyare sa “Highest Rating” ng OVP kung meron naman ganito?
Ano, merienda na lang tayo ulet?
Source: Mark Lopez FB Page
Mark Lopez Exposed How to Spot a Press Release Disguised as News
Reviewed by Phil Newsome
on
June 13, 2019
Rating:
Reviewed by Phil Newsome
on
June 13, 2019
Rating:
